Global Eye Makeup Market -WishTree Insight

Global Eye Makeup Market by Product Type (Mascara, Eyeshadow, Eyeliner, and Others), By Nature (Organic and Chemical), By Category (Economy and Premium), By Distribution Channel (Online and Retail), and Regions (The Asia Pacific, Middle East Africa, Europe, North America, and Latin America) - Global Industry Analysis, Share, Growth, Trends, Size, and Forecast 2021 – 2031

The Global Eye Makeup market size was valued at USD 21.30 billion in 2021 and is expected to surpass USD 30.19 billion by 2031, expanding at a CAGR of 7.40 % during the forecast period, 2021–2031. The growth of the market is attributed to working women, product awareness, and focus on personal appearance.

INTRODUCTION

Eye makeup is a part of cosmetics that allows the eyes to look attractive and noticeable. It is much popular and used by females, also an important part of the fashion and cosmetic industries. The eye makeup market has witnessed rapid growth in past years owing to consumer focus to enhance personal appearance. Eye makeup has accounted for 30% of the share in the global makeup market. The market is boosted as women are paying more attention to their personal appearance.

Eye Makeup includes Mascara, Eyeshadow, Eyeliner, Kohl, lenses, eyelashes, and many more. These products are chemical based and organic. The promotion of these products by influencers, beauty bloggers, and celebrities by using social platforms has positively impacted the market growth.

Market Trends, Drivers, Restraints, and Opportunities

• Product awareness, working women, and increasing per capita income have propelled the market growth.
• Over the last few years, social media platforms have increased market growth. As market players got the platform to advertise their products, which positively impacted the market growth.
• Rapid changes in fashion trends are hampering the market.
• The rising demand for organic and natural make-up products is expected to offer lucrative opportunities for key players.

Scope of the Report

Market Segment Insights

Eye Liner is expected to expand at a rapid pace

Based on product, the global eye makeup market is divided into mascara, eyeshadow, eyeliner, and others. The eye linear segment is expected to expand at a rapid pace during the forecast period. To give high definition and to enhance the shape of the eyes, eyeliner or kohl are used by the consumer.

Organic is expected to propel the market growth in the forecast period.

Based on nature, the global eye makeup market is bifurcated into organic and chemical. The organic segment is expected to propel market growth in the forecast period. The awareness of organic and natural products is driving the market. However, the chemical segment is anticipated to hold a key share of the market in the coming years, owing to its low cost and availability in the market.

The economy is expected to expand at a rapid pace

On the basis of category, the global eye makeup market is bifurcated into economy and premium. The economy segment is expected to expand at a rapid pace during the forecast period. The economy segment is anticipated to register higher CAGR, due to its affordable rates and convenient availability.

Retail is anticipated to expand the market growth at a rapid pace

Based on the distribution channel, the global eye makeup market is divided into online and retail. The Retail segment is expected to expand at a rapid pace during the forecast period. As it offers wide consumer reach and product trials. However, the online segment is anticipated to hold a key share of the market in the coming years.

In terms of regions, the global eye makeup market is divided into the Asia Pacific, Middle East Africa, Europe, North America, and Latin America. The market of Asia Pacific, Latin America, and Europe are expected to constitute a key share of the market during the projected period.

Competitive Landscape

Key players competing in the global eye makeup market are Revlon Consumer Products Corporation; L'Oréal S.A.; RMS Beauty; Revolution Beauty Ltd.; Hindustan Unilever Limited; Faces Cosmetics Inc.; The Estée Lauder Companies Inc.; Revlon Consumer Products Corporation; Christian Dior SE; Huda Beauty FZ-LLC.

FAQs

During the forecast period, what is the CAGR of the market?

The eye makeup market is projected to grow at a 7.40 ?GR between 2021 -2031.

What are the key drivers of the market?

Rising female population and working women, attention toward personal appearance is enhancing the market growth.

Which factors may limit the eye market?

Rapid changes in fashion trends are hampering the market.