Global Marketing Automation Market -WishTree Insight

Global Marketing Automation Market by Deployment Type (On-Premise and Cloud), Application (Social Media Marketing, Distribution Management, Email Marketing, Inbound Marketing), by Component (Services and Software), and Regions, The Asia Pacific, Middle East Africa, Europe, North America, and Latin America) - Global Industry Analysis, Share, Growth, Trends, Size, and Forecast 2021 – 2031

The global marketing automation market size was valued at USD 5.1 billion in 2021 and is expected to surpass USD 10.3 billion by 2031, expanding at a CAGR of 13.1 % during the forecast period, 2021–2031. The market's growth is attributed to the digitalization of business, the use of mobile devices, and rising internet penetration.

INTRODUCTION

Marketing automation helps companies to build better customer engagement campaigns by helping the marketing department to focus on other aspects and by eliminating repetitive tasks. Marketing automation provides a tool that manages the marketing activities such as social media marketing, distribution management, email marketing, inbound marketing, marketing analytics, and customer relationship management. It integrates, stores, collects and analyzes the data related to customer and provide insight to the user. The increase in the availability of marketing channels to contact end users or customers is attributed to the growth of the marketing automation market.

The technology facilitates lead generation management, customer retention, and customer lifecycle marketing. The growth of business automation & insights and the rise in adoption of IoT devices are attributed to spur the market growth.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing investments in automated marketing solutions are attributed to propel the growth of the market.
• The emergence of a number of start-ups and the increasing investment in cloud computing solutions are expected to grow the marketing automation market.
• Utilization of AI and ML techniques in marketing automation software to understand customer behavior is anticipated to create lucrative growth in the market.
• The growing adoption of digital marketing platforms and eCommerce across the globe are expected to grow the market share.
• Lack of security and privacy concerns for confidential data are expected to hamper the market.
• Acquisitions and new product launches will offer lucrative opportunities for the marketing automation market in the forecast period.

Scope of the Report

Market Segment Insights

The on-premises segment is projected to register a considerable CAGR

Based on deployment type, the global marketing automation market is bifurcated into on-premise and cloud. The on-premises segment is expected to expand at a rapid pace during the forecast period. The on-premises deployment type refers to the implementation of marketing automation solutions on client premises using IT infrastructure. The segment's growth is attributed to the need for customer data security to reduce the risk of data loss and cyberattacks.

The email marketing segment is expected to expand at a rapid pace

Based on application, the global marketing automation market is divided into social media marketing, distribution management, email marketing, and inbound marketing. The email marketing segment is expected to expand at a rapid pace during the forecast period owing to the increasing use of mobile and email promotions across industries.

The software segment is projected to register a considerable CAGR

On the basis of components, the global marketing automation market is bifurcated into services and software. The software segment is projected to register a substantial CAGR during the forecast period. The growth of the segment is attributed to the increasing adoption of advanced technologies such as mobile, AI, cloud, and ML. the increasing demand to automate and enhance marketing processes is anticipated to propel the marketing automation software. On the other hand, the service segment is anticipated to account for a steady market share during the forecast period.

The Asia Pacific is anticipated to constitute a key market share

In terms of regions, the global marketing automation market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market of the Asia Pacific region is expected to constitute a key share of the market during the projected period. The growth of the market in this region is attributed to the rising adoption of advanced technologies such as cloud computing and IoT. However, the market of Europe and North America is anticipated to expand at a rapid pace during the forecast period.

Competitive Landscape

Key players competing in the global marketing automation market are IBM (U.S.); Oracle (U.S.); Microsoft (U.S.); GetResponse (Poland); Adobe (U.S.).

FAQs

Mention the market size of the global marketing automation market in 2021.

The market size of the Global Marketing Automation Market in 2021 was USD 5.1 billion.

What are the key drivers of the market?

The key drivers of the market are IBM (U.S.); Oracle (U.S.); Microsoft (U.S.); GetResponse (Poland); Adobe (U.S.).

What segments are covered in the global marketing automation market report?

The segments covered in the report are deployment type (on-premise and cloud), application (social media marketing, distribution management, email marketing, inbound marketing), by component (services and software)

Mention which region is expected to hold the highest share of the global marketing automation market.

Europe and North American regions are expected to hold the highest share of the global marketing automation market.

Which segment holds the largest market share in the global marketing automation market by 2031?

The email marketing segment holds the largest market share in the global marketing automation Market by 2031.