Global Movie Merchandise Market - WishTree Insight

Global Movie Merchandise Market by Type (Accessories, Apparel, Toys, Video Games), Application (Online Retail and Offline Retail), and Regions (APAC, Europe, North America, and LAMEA) - Global Industry Analysis, Share, Growth, Trends, Size, and Forecast 2022 – 2032

The Movie Merchandise market size was valued at USD 30.7 billion in 2022 and is expected to surpass USD 35.2 billion by 2032, expanding at a CAGR of 5.7 % during the forecast period, 2022–2032. The market's growth is attributed to the growing popularity of internet streaming, the development of social media, and the promotion of movies and Tv shows.

INTRODUCTION

Movie merchandise refers to any products that are licensed and branded with a specific movie or film franchise. This can include items such as clothing, toys, collectibles, home decor, and more. These items are often sold in conjunction with the release of a movie or in the months following its release and are popular among fans of the film. Some examples of popular movie merchandise include Star Wars action figures, Harry Potter wands, and Marvel superhero t-shirts.

The movie merchandise market is a significant and growing industry, driven by the popularity of film franchises and the strong emotional connection that fans have with their favorite movies. The market includes a wide range of products, including clothing, toys, collectibles, and home decor.

Overall, the movie merchandise market is a highly competitive and dynamic industry, with new products and licensing agreements constantly being announced. The market is expected to continue growing in the coming years, driven by the popularity of film franchises and the increasing demand for licensed merchandise.

Market Trends, Drivers, Restraints, and Opportunities

• The growing popularity of internet streaming services increases disposable income, and changing consumer preferences are driving the market growth.
• Development of a social media platform is expected to propel the global movie merchandise market.
• Promotion of TV shows and movies is a key driver boosting the market.
• The trend of binge-watching is gaining popularity and is anticipated to spur the market.

Scope of the Report

Market Segment Insights

The apparel segment registers a considerable share of 51%

Based on type, the movie merchandise market is divided into accessories, apparel, toys, and video games. The apparel segment registers a considerable share of 51%. However, the toy segment is anticipated to hold a key share of the market of 31%. Moreover, accessories such as bags, wallet bottles, and others are also popular worldwide, especially for kids.

The online retail segment is expected to expand at a rapid pace

Based on application, the movie merchandise market is bifurcated into online retail and offline retail. The online retail segment is expected to expand rapidly during the forecast period. However, the offline retail segment is anticipated to hold a key share of the market in the coming years.

North America dominates the movie merchandise market

In terms of regions, the movie merchandise market is classified as APAC, Europe, North America, and LAMEA. The market of North America dominates the movie merchandise market and is expected to constitute a key share of the market during the projected period as the U.S. is the largest entertainment industry, and has a huge impact on global sales and distribution of products related to movies and TV. However, the market of the Asia Pacific is expected to expand at a rapid pace during the forecast period owing to the growing demand for merchandise in countries like India and China. Moreover, Europe is anticipated to grow at a significant rate owing to the increasing popularity of TV shows and movies.

Competitive Landscape

Key players competing in the Movie Merchandise market are Disney (U.S.); Hasbro (U.S.); Comcast (U.S.); Twentieth Century Fox (U.S.); Time Warner (U.S.).

FAQs

How much is the market worth?

The Movie Merchandise market size was valued at USD 30.7 billion in 2022 and is expected to surpass USD 35.2 billion by 2032.

During the forecast period, what is the CAGR of the market?

During the forecast period, the CAGR of the market is expected to be 5.7%.

What are the key drivers of the market?

The market's growth is attributed to the growing popularity of internet streaming, the development of social media, and the promotion of movies and Tv shows.

What segments are covered in the Movie Merchandise report?

The segments covered in the report are type (accessories, apparel, toys, video games), and application (online retail and offline retail).

Mention which region is expected to hold the highest share of the Movie Merchandise market.

The North American region is expected to hold the highest share of the Movie Merchandise market.

Mention the key players in the market.

Key players competing in the Movie Merchandise market are Disney (U.S.); Hasbro (U.S.); Comcast (U.S.); Twentieth Century Fox (U.S.); Time Warner (U.S.).